Check out this ad running in Brazil for Kellogg's Frosted Flakes (called "Sucrilhos" there.)
It's part of their Leo Burnett Brazil advertising campaign "The Important Thing Is To Be Healthy"
And while I agree with many who have qualified the tag-line before me "As healthy as you can be eating a sugary breakfast cereal every morning," (Nutritional data here),
I love the vision of kids just being themselves with no shame imposed on them.
The strict gender roles about what boys can do, wear, and play with still seem more rigid than those for girls. After all, girls wear pants, but you don't often see boys in skirts or dresses (and if you do, it's a BIG deal.)
This ad moves us forward. All of us.
And that's a great thing.
Our world is changing!
Thanks to Suzanne for the heads-up on this one!