The Human Rights Campaign has put out their annual BUYING FOR EQUALITY 2010 guide.
It's like a report card for companies, letting us consumers know who's a "friend" to the Gay (GLBTQ) community, and who is not.
Businesses are rated on a scale from 0 to
100, based on whether or not they have
policies that support LGBT people. These
include anti-discrimination protections,
domestic partner benefits, diversity train-
ing, transgender-inclusive benefits and
It's a guide to let us know which companies we want to encourage to continue to stand by us, and which don't really deserve our money.
Like when you get gas for your car, it's good to know that BP (Arco, Castrol), Chevron (Caltex, Texaco) and Shell Oil all scored 100%.
And that Exxon Mobil scored 0. Yup, Zero. Why would you fill up there? Why would you let your family members or friends fill up there?
Costco scored 100%.
Walmart 40%. Where are you going to get that stuff for the party?
Hasbro 50%. (Hey! Barbie turns out to be more politically correct than G.I. Joe!)
This is not about boycotting companies - it's about supporting companies that are Gay-friendly.
And when the Gay-friendly companies start to do better than their Gay-unfriendly competitors because so many of us are choosing to spend our money with the Gay-friendly companies, the tide toward justice will become seismic. Because then, in addition to the issue of fairness for Gays (which doesn't hold that much sway in many low scoring bottom-line obsessed boardrooms) there will be a financial incentive for companies to do the right thing by the Gay community. And that's a goal to work towards!
So get the guide. And spend your money wisely.
It's a way each of us can make a difference!