Okay, the teen actor is cute, and plays it well.
But what exactly is going on here? Is McDonalds' trying to say, hey, come as you are - we'll feed you our food even if you're closeted?
Or is it more like, wow, what a journey life is... and you can eat our food every awkward step of that journey.
I'm not sure about this ad. It's nice to be included (I'm so happy to see a gay teen in a commercial), but... I'd be SO much happier if it hadn't been a "celebration of the closet." Or perhaps I should say, un fete de faux heterosexualite... my best translation of "a party of false heterosexuality."
According to the Huffington Post, Maxime Donzel of the French website Yagg.com interviewed Nathalie Legarlantezec, the brand director of McDonald's France, and got this explanation:
"We wanted to take a look at how French society is today. We're very comfortable with the topic of homosexuality, there is obviously no problem with homosexuality in France today". While the statement sounds a bit naive in a country where same sex couples cannot legally marry nor adopt, the idea was to give a positive image of the brand: "The point was not to show someone who is troubled, especially a teenager. We know it can be difficult for some people, but we wouldn't have dared show someone who is struggling".Um, if they're so "comfortable" with homosexuality, why is the Teen not out to his Dad? Sure, it seems he's comfortable with himself and his secret love, but the whole point of the love still being secret tells me that there IS some issue with homosexuality in France.
What do you think? Am I being too harsh? Or not harsh enough?
Is it "Good for the Gays?"
Oui or Non?