As reported by Kevin Nix at the Human Rights Campaign site, on Monday of this week HRC got a hold of these unsealed documents from an ongoing investigation by the State of Maine into NOM's campaign finance activities.
With each page marked "CONFIDENTIAL," there were three strategies highlighted in the reporting so far, to drive a wedge between Gays and Blacks, a similar wedge between Gays and Latinos, and to side-swipe Obama as a "social radical."
Here are some details and some screen shots of the pdfs of the documents:
The "Not A Civil Right" Project, with a million dollar budget in 2010:
"We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right. No politician wants to take up and push an issue that splits the base of the party."
The Latino Project, also with a budget of a million dollars:
"We can interrupt this process of [Latino] assimilation by making support for marriage a key badge of Latino identity."
the section titled "Sideswiping Obama"
"Expose Obama as a social radial. Develop side issues to weaken pro-gay marriage political leaders and parties and develop an activist base of socially conservative voters. Raise such issues as pornography, protection of children, and the need to oppose all efforts to weaken religious liberty at the federal level. This is the mission of the American Principles Project."
"...the APP project wil develop young Hispanic spokesmen for traditional values."
And that project, too, had a $1,000,000 budget.
There was also a section that was cut off in the documents, but that started as
5. Raising the Negatives on Homosexuality / Interrupting the Race Analogy
Ultimately we aim to raise the costs of identifying with gay marriage, and also raise the attractiveness of identifying with traditional marriage. But we also need to accomplish a sophisticated cultural objective: interrupt the attempt to equate gay with black, and sexual -"
That's where it cut off.
Page by page, these documents are stunning to read - it's a playbook for the opposition to not just prevent and roll back any existing Gay marriage, but to oppose and set back GLBTQ equality across all realms. The similarity to issues on the current GOP campaign trail (like Santorum's recent attack on pornography) are beyond just telling... these documents are the smoking gun.
These NOM documents are hard to read, but it's important to know the strategy being used against us.
The above quotes and screen captures were from:
1 NOM Deposition Exhibit 12: "National Strategy for Winning the Marriage Battle,"dated December 15, 2009 pdf. pg 25-26
2 NOM Deposition Exhibit 12: "National Strategy for Winning the Marriage Battle,"dated December 15, 2009 pdf. pg. 23-24
3 NOM Deposition Exhibit 28: "Marriage: $20 Million Strategy for Victory", pdf pg. 11
4 NOM Deposition Exhibit 28: "Marriage: $20 Million Strategy for Victory", pdf pg. 12