The ad features “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason," and reads:
First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.
And even more laudable, since the company got a lot of flack (and a boycott called against them) for signing Ellen DeGeneres as a spokesperson back in February of 2012.
Back in 1997, after Ellen's character on her sitcom came out as a lesbian, JC Penney's did pull their advertising from the show in response to anti-gay-equality pressure.
It's great to see how things are changing for the better.
ps- I found out about this via LGBT Authors.